Ever wonder what British Columbia's most profitable industries are? Logging? Fishing? Tourism? Ever think to include marijuana? If you haven't, think again. No longer a hobby for the stereotypical hippie culture of the ‘60s, BC's illegal marijuana trade industry has evolved into an unstoppable business giant, dubbed by those involved as 'The Union'. Commanding upwards of $7 billion Canadian annually, The Union’s roots stretch far and wide. With up to 85% of all 'BC Bud' being exported to the United States, the BC marijuana trade has become an international issue with consequences that extend far beyond our borders. When record profits are to be made, who are the players, and when do their motives become questionable?

- Why is marijuana illegal?
- What health risks do we really face?
- Does prohibition work?
- What would happen if we taxed it?
- Medicine, paper, fuel, textiles, food, etc. Are we missing something?

Follow filmmaker Adam Scorgie as he dives head first into Canada's most socially acceptable illegal activity. Along the way, Adam demystifies the underground market and brings to light how such a large industry can function while remaining illegal. By interviewing experts from around the globe, including growers, clippers, police officers, criminologists, economists, medical doctors, politicians and pop culture icons, Scorgie examines the cause and effect nature of the business behind getting high.

Nobody's innocent in this exploration of an industry that may be profiting more by being illegal. Join Adam Scorgie as he unravels the mystery of The Union.

Sharing powerful stories from his anti-obesity project in Huntington, W. Va., TED Prize winner Jamie Oliver makes the case for an all-out assault on our ignorance of food. Jamie Oliver is using his fame and charm to bring attention to the changes that Brits and Americans need to make in their lifestyles and diet. Campaigns such as Jamie's School Dinner, Ministry of Food and Food Revolution USA combine Olivers culinary tools, cookbooks and television, with serious activism and community organizing -- to create change on both the individual and governmental level.

This is a story about the magic of modern advertising, communication strategy in the United States, and how advertising is working on our human mind subconsciously and subliminally. Why and how are people attracted to advertised goods and services? With which tricks is advertising working to get you?